How Mobile Apps Help Real Estate Companies Keep Pace With Evolving Consumer Demands

Dr. Andrew Drach Co-founder and CEO,  Solwey ConsultingDr. Andrew Drach Co-founder and CEO
In today’s increasingly digital worlds of real estate and property management, staying up to date with the latest industry trends and tools is crucial to any organization’s success.

With advances in technology revolutionizing how these sectors work, mobile apps have become commonplace as more companies realize the need to keep up with the demands of the market. Across the country, organizations in real estate and property management are turning to mobile applications to transform their workflows, gain a competitive advantage in an incredibly competitive sector, and support their unique needs and the needs of their clients, tenants and industry professionals.

Since mobile phones have become essential to our daily lives, mobile applications are designed and developed to cater to increasingly diverse and constantly changing user needs. Some mobile apps allow homebuyers to go on a virtual tour of the property, while others put prospective buyers in touch with a local real estate agent or mortgage lender. Some apps focus on aggregating queries, displaying data, scheduling meetings or digitizing processes, while others are beginning to cater to the residential rental market.

Whether utilized for information sharing, communication, task management or customer relationship management, mobile apps provide countless opportunities to transform real estate and property management for the better.

Companies vs. Consumers

As the introductory section discusses, some applications are created specifically for real estate companies and agents, while others are aimed at potential real estate buyers, sellers, managers or tenants.

Internal applications often include customer relationship management tools, paperless office functionality, important documents and tools for collaboration. The primary purpose of mobile apps for companies in real estate and property management is to streamline workflows, increase efficiencies, accelerate the rate at which tasks are accomplished, and provide the best experience and services when users are on the go.

Today, companies are leveraging mobile apps to improve their ROI, enhance the employee experience, provide better customer service and outpace the competition, but consumer-oriented applications are also coming online to help everyday folks meet their basic real estate and property management needs.

So much more than a means of displaying photos of a house or apartment for sale or rent, mobile apps now incorporate video technology and augmented or virtual reality to show properties off to consumers. In addition to virtual and video tours, consumer-facing apps are making the real estate search process easier and more convenient, saving time through the execution of multiparty real estate transactions, and delivering interactive information that users can play with to decide whether a property is ultimately right for them and their family.
Despite the value mobile apps bring to real estate and property management, most companies in these sectors do not possess the technical staff to develop the necessary innovations to propel their business into the future. Consider Triangle, a property technology company, as an example of how mobile applications empower companies to keep up with technological demands. Triangle staff are experts in real estate sales and rental property management and have innovative ideas on how to use modern technologies like Internet of Things (IoT) devices to streamline their business. However, they needed competent software consultants to help bring their ideas to reality.

Enabling Safe and Secure Self-Tours

Self-tours are the future for all showings, but they need to be safe and secure. With experience in home leasing, sales and property management, Triangle required a completely customized property technology solution to streamline its business by making the showing, selling and renting processes easy and intuitive.

Triangle tapped the expertise of Solwey Consulting, a boutique software solutions provider, to design and develop its innovative prop-tech solution. Providing full-stack app development services on Android and iOS, Solwey used React Native to develop the Triangle mobile application that coordinates self-tours for prospective tenants or owners and allows property owners and managers to list residential and commercial properties for rent or sale.

The multifaceted application required significant testing to ensure all functionality works as intended. Including Google Maps integration, self-tour and smart lock technologies, the Triangle solution benefits the rental and residential market stakeholders, including owners, sellers, contractors, renters and agents.

By providing facial recognition and verification technology plus an IoT-enabled smart lock for self-tours, secure tour monitoring and check-in/checkout notifications, the app eliminates lost keys and surprise visits and minimizes scams. Driver’s license verification, two-factor authentication and a live selfie are all required by each user to access the property. The Wi-Fi lock means there are no keys and no codes, and the app allows potential renters, buyers or their assigned agents to initiate instant access or schedule a self-tour time via on-demand showings.

The residential piece of the Triangle app helps generate more buyers, more offers and the highest possible sale price. Users — whether homeowners selling their property or real estate agents — can block out calendars so showings occur when it’s most convenient for them, receive check-in and checkout notifications, and significantly save on commissions. The security functionality enables users to know when contractors are there and when they leave, which makes staging, cleaning, inspecting or contract work secure and easy.

Solwey Consulting is a boutique software solutions provider that designs and develops its innovative prop-tech solution

“Solwey has implemented everything we’ve wanted in a timely manner,” said Justin Leach, Triangle’s vice president. “The likelihood of our app’s success has increased because Solwey is our development partner. Their top-notch customer service complements their technical expertise, and they facilitate an outstanding working environment through their communicative, responsive and proactive approach.”

By allowing prospective tenants or buyers to self-tour properties without assistance, Triangle’s unique prop-tech app enables users to save time and hassle while increasing conversions.

As consumer interest in real estate apps continues to grow, investment in and adoption of mobile applications will increase in the coming years — and companies without such solutions will find themselves falling behind. The forward-thinking organizations that understand this shift and align their goals and strategies to capitalize on emerging mobile trends and the myriad benefits of mobile applications for real estate and property management will be set up for long-term success.

Dr. Andrew Drach Co-founder and CEO of Solwey Consulting

Dr. Andrew Drach is a senior software developer, data scientist and academic entrepreneur focusing on full-stack software engineering, data-driven discoveries and decision-making. With consulting expertise leveraging 20-plus years of experience in website, mobile app, e-commerce, SaaS and business intelligence software development, Andrew has spent the last five years as the CEO of Solwey Consulting, an Austin-based boutique technology consulting agency. He holds a Ph.D. in engineering and postdoctoral training in computational sciences.

"Solwey Consulting is a boutique software solutions provider that designs and develops its innovative prop-tech solution"

- Dr. Andrew Drach Co-founder and CEO